When it comes to my coffee, I expect a great many things: great flavor, aroma, and crema—all at the right temp. Most importantly, I've come to rely on that jolt of energy that comes with a good espresso. But, coffee can only do so much right?
Evidently, according to Nestle, I should be asking much more of my java. Jumping on the nutria-cosmetics (aka ingestible beauty products) train, the company has launched its Nescafe Body Partner Collagen line. Targeted towards women, the instant coffee comes in small sachets containing skimmed milk and, get this, 200 grams of collagen. The concoction is currently being sold in Singapore along with the rest of the Body Partner line including soy and high-calcium premixed coffee blends.
This isn't the first time collagen has been introduced into a grocery store staple. In 2006 Eiwa, a Japanese sweet maker, unveiled a marshmallow made with 3,000mg of collagen—which the company claimed offered the same benefits as filler injections. However, health experts question the effectiveness of ingesting collagen. There isn't much scientific evidence to support the notion that consuming the substance would improve the appearance aging skin.
What do you think? Any chance you'd give this Nescafe line a try if it made it to your local grocery store?
Tho
Writing Department


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