Espresso goliaths, Lavazza and Nestle--whose holdings include Nespresso--have a lot to compete over, but what's it got to do with Clooney? Well, the much-celebrated actor includes European commercials in his portfolio of work. One such commercial, filmed for Nespresso with fellow thespian John Malkovich, featured a heavenly scene that has piqued rival Lavazza's interests.
Lavazza, who has long running campaign revolving around the concept of coffee beyond the Pearly Gates, is crying foul. The company has filed a complaint with the Istituto dell'Autodisciplina Pubblicitaria, the official Italian advertising regulatory association, and is eagerly awaiting the verdict. For its part, Nespresso maintains that the commercial is based on an original concept and not lifted from Lavazza's playbook.
In this clash of coffee giants, who will you side with? Take a look at the commercials in question and judge for yourself.
Lavazza's Commercial Montage:
Nespresso's New Commercial:
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